Monday, 2 May 2011

Vogue Italia


Owned by Condé Nast International, Vogue Italia is the least commercial of all editions of Vogue magazine and has been called the top fashion magazine in the world. It’s imagery is frequently shocking and provocative; according to the art director of British Vogue, it’s photographs "go beyond straight fashion to be about art and ideas".Vogue Italia was established in 1964.Vogue Italia and the Italian fashion industry have historically had a symbiotic relationship, with Vogue Italia contributing to Milan's domination of the fashion world. Vogue Italia is released monthly and the current editor is Franca Sozzani.


Recent influential editorials have included Steven Meisel's September 2006 "State of Emergency", a visual play on the War on Terror and Meisel's July 2007 "Rehab", addressing recent celebrity visits to rehab clinics and the August 2010 Issue, featuring KristenMcMenamy shooting on the site of the BP Oil Spill in the Gulf of Mexico.The magazine claimed to showcase black models in response to anger caused by the disinclination of fashion magazines to display black models on their covers. Fashion industry insiders claim black models are featured less often because they are unable to sell. This statement, along with the formation of a protest group in New York that challenges racism in the industry, convinced Italian Vogue's editor, Franca Sozzani to create this issue. became the highest selling issues of Italian Vogue ever, and had run out of print twice, which marked the first time in Condé Nast history that the magazine reprinted an issue to satisfy demand. The reprinted copies had the tag lines: "Most Wanted Issue Ever" and "First Reprint" banded across the front.

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