Erdem is a Canadian designer who studied at the Royal College of Art and worked for a designer in New York before setting up his own label which was established in 2005.
The signature of the brands aesthetic are graceful, modern pieces that fuse sharp, forward tailoring with graphic custom designed silk prints in a uniquely romantic approach.
Erdem reiterates how women can dress beautifully, by striving to create personal and special products. His designs have a whimsical form and use quality fabrics and bold colour with a playful use of embellishment and embroidery.
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